The Real Story
real Answers is a research organization and database publisher specializing in the multifamily housing market. Our research, data and analysis is widely used and respected by owners, developers, brokers, lenders and trade associations. It frequently forms the basis for articles run by trade media and, amongst others, Associated Press, San Francisco Chronicle, San Francisco Business Times, The Los Angeles Times, Orange County Register and San Jose Mercury News.
real Answers is the relaunch of established brand RealFacts, founded in 1989 by Sarah Latham Bridge and Caroline Latham. Initially, multifamily communities were surveyed with the intention of providing clients with rent and occupancy data in the San Francisco nine county bay area. By 1992, all of California had been added to the database. Throughout the 1990s the geographical scope of the database continuously grew to include the Pacific Northwest, Nevada, Idaho, Arizona, New Mexico and Colorado. In the early 2000s, real Answers continued to add more states, starting with Texas and Oklahoma and then moving to the mid-western states of Indiana, Kansas and Missouri. In 2009 we introduced Florida and North Carolina. Now, the real Answers database houses a virtual treasure trove of knowledge, information and history on a property specific basis that can be found no where else but through us. The consistency and accuracy of our quarterly surveys means we now have an unbroken chain of data from the first survey of a community, many as far back as 1993, to yesterday's survey.
On the technology front, real Answers launched its online platform in August 2004. Since then, we've continued to upgrade and rework our platform with the direction and feedback from our subscribers and incorporating all appropriate new technology as it becomes available.